Starbusks

Starbucks is a globally recognized coffee brand, known for its high-quality beverages and unique drinks. In Hong Kong, the brand connects not only with coffee lovers but also with local culture and lifestyle.

BEFORE
The original Facebook post lacked a KV (Key Visual) main visual and only featured static product shots. This made the content less engaging and failed to convey a strong brand story.

*This is a personal redesign concept. Not affiliated with or endorsed by the brand.

BEFORE

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AFTER – Redesign Solution

I transformed the three featured drinks into a dynamic and visually engaging composition. Since the theme was Hong Kong-style “Red Bean Ice,” the design drew inspiration from local Cha Chaan Teng:

Vintage Hong Kong typography, inspired by traditional movable type printing
Vintage Retro Mosaic elements reflecting local nostalgia
Green accents harmonized with Starbucks’ signature color

This redesign not only makes the KV the focal point, but also strengthens the connection between the brand and local culture, enhancing visual appeal and clarity of communication.

AFTER