Apivita

Apivita is a Greek skincare and haircare brand that combines natural botanicals with science-backed formulations, promoting healthy skin and hair through holistic beauty solutions.

BEFORE
The original Instagram post was visually flat, with unclear hierarchy. The key message was not immediately visible, and the model photo failed to attract attention.

*This is a personal redesign concept. Not affiliated with or endorsed by the brand.

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BEFORE

AFTER – Redesign Solution

I refocused the KV to promote haircare products and encourage users to book a scalp analysis:

Featured a model with long, flowing hair, immediately communicating the haircare theme
Background set in classical Greek architecture, adding a subtle mythological feel and reinforcing the Greek brand identity
Included Apivita haircare products in the composition
Enlarged the “Book Now” CTA and added graphic elements to make it visually striking

This redesign creates a strong visual story, highlights the product benefits, and strengthens brand recognition.

AFTER