Cigna
Cigna is a global health insurance company that provides a wide range of medical and protection plans. The brand focuses on delivering comprehensive healthcare solutions and personalized services to support customers at every life stage.
BEFORE
The original Threads post appeared visually flat and lacked engagement. The design did not clearly communicate the message, and the key benefits of the insurance plan were not effectively highlighted.
*This is a personal redesign concept. Not affiliated with or endorsed by the brand.
BEFORE
AFTER
AFTER – Redesign Solution
I restructured the content by identifying and visualizing the key elements of the plan:
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“360 Medical Coverage” was transformed into a visual concept using a glowing 360° halo, symbolizing full protection. The halo surrounds different target groups — children, adults, and the elderly — to represent all-round coverage across life stages
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I broke down “360” into three core benefits to make the concept more tangible:
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3 – Coverage for 3 major critical illnesses
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6 – Six premium concierge, one-on-one services
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0 – Zero out-of-pocket medical expenses
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Maintained the brand’s original color palette and visual language to ensure consistency and trust
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Developed the design into an animated format, allowing information to be delivered more clearly and engagingly
This redesign transforms abstract information into a clear, visual storytelling system, making the plan easier to understand while enhancing engagement and brand perception.