Virtus

Virtus gathers specialists and professional healthcare staff across multiple disciplines, providing comprehensive services in preventive care, diagnosis, treatment, and rehabilitation to meet all patient needs.

BEFORE
The original brochure for the elderly wellness plan “壽而康” was visually flat and uninspiring. Key selling points were buried in text, making it difficult for readers to quickly understand the plan’s benefits.

*This is a personal redesign concept. Not affiliated with or endorsed by the brand.

BEFORE

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AFTER

AFTER – Redesign Solution

I restructured the content to highlight the plan’s key features and communicate them visually:

Team-based Service Concept: The KV emphasizes a holistic “buddy-style” service, where a dedicated professional team provides comprehensive support — from health checks and diagnostics to customized wellness plans.
Visual Storytelling: Animated sequences depict elderly clients living actively and energetically, embodying vitality and well-being — playful inspiration from Chow Yun-fat’s healthy, dynamic lifestyle.
Professional & Engaging Design: The KV balances approachability and trustworthiness, clearly showing the comprehensive care system and reinforcing confidence in the plan.

This redesign transforms a static brochure into a dynamic, engaging visual experience, making the benefits of the plan clear while emotionally connecting with the audience, inspiring confidence and motivation for healthy living.