Canmake Tokyo

Canmake Tokyo is a popular Japanese cosmetics brand known for its affordable, high-quality makeup products. The brand embodies a sweet, youthful aesthetic, often associated with a dreamy, girlish charm.

BEFORE
I recently purchased one of their new products — Twinkle Jewelry Plumper — and was instantly drawn to its glossy, shimmering finish and hydrating texture. Inspired by its sparkling appearance, I created a motion KV to capture its visual appeal and translate it into a digital campaign concept.

*This is a personal redesign concept. Not affiliated with or endorsed by the brand.

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BEFORE

AFTER

AFTER – Concept & Art Direction

To begin, I studied the brand’s visual language — soft, cute, and dreamy with a strong “shoujo” identity. Based on this, I developed a concept that enhances the product’s “twinkle” characteristic through:

A pastel pink color palette to reflect femininity and softness
Pearl and light flare elements to emphasize shine and glossiness
A Japanese-style model to reinforce brand identity
Subtle glow and halo effects to create a magical, dreamy atmosphere

Creative Execution
Using AI design tools, I produced a series of motion visuals that bring the product to life:

Sparkling particles and floating pearls moving around the product
Light reflections that enhance the “jewelry-like” shine
Smooth transitions to mimic a soft, dreamy beauty commercial

The motion KV transforms the product from a static item into an immersive visual experience, enhancing its attractiveness and emotional appeal.