Wewa

WEWA is a credit card company offering convenient financial solutions for young consumers. Their products emphasize cashback rewards and seamless digital payments.

BEFORE
The original Google Ad failed to clearly communicate the message and did not highlight the card’s key benefits. The text-heavy content made it hard for viewers to immediately understand what was being offered.

*This is a personal redesign concept. Not affiliated with or endorsed by the brand.

BEFORE

Go Back

AFTER– Redesign Solution

I deconstructed the text to identify key elements: “Students”, “Mobile Contactless Payments”, “Up to 100% Cashback”, and the action button. Based on this analysis, I redesigned the ad to:

Feature male and female university students, clearly targeting the audience
Show the credit card via Apple Pay on mobile devices, emphasizing digital convenience
Apply a Y2K comic-style aesthetic inspired by the company’s website, using solid colors aligned with WEWA’s signature yellow and pink palette

The redesign makes the ad visually engaging, clearly communicates the benefits, and directly connects with the target audience.

AFTER